Streamline workflows.
Eliminate operational chaos.
I coordinate projects, build automations, and handle the executive layer so founders can focus on the work
only they can do.
What I Offer
Project Management & Coordination
Your team is managing too many moving parts with too little visibility.
I build the coordination infrastructure that keeps projects on track (Asana project systems, SOP libraries, action trackers, milestone reporting, and the meeting cadence) that keeps everything aligned. Not a one-time setup. A system your team can actually use.
What you get:
• Project systems in Asana or Notion
• SOP documentation and process libraries
• Action trackers and milestone reporting
• Meeting cadence setup and secretariat support
• Contractor and stakeholder coordination
Who this is for: Founders managing multiple contractors or engagements, teams scaling past "everyone knows what to do," or anyone who's lost a task to a Slack thread recently.
AI & Workflow Automation
Your team is doing manually what a system should be doing automatically.
I identify the recurring tasks eating your time and build the automations that eliminate them using Zapier, Claude, and whatever your existing stack supports. I also build custom AI-powered tools for specific operational needs. Everything is documented so your team can maintain it without me.
What you get:
• Workflow automation using Zapier
• AI-powered tool building and integration
• Tool integration across CRM, project management, and communication platforms
• Email automation and sequences
• Custom dashboards and reporting
• Process documentation
Who this is for: Founders who keep saying "we should automate this," teams using five tools that don't talk to each other, or businesses integrating AI into daily operations for the first time.
Executive Support
You need someone who can manage the operational layer so you can focus on the work only you can do.
I handle CEO communications, contractor coordination, scheduling, invoice processing, and the ongoing task management that keeps nothing from slipping. High access, low margin for error. I work at both.
What you get:
• Calendar and meeting management
• Project coordination and follow-through
• CEO communications and contractor coordination
• Invoice processing and billing records
• Research, analysis, and document preparation
• Process implementation and oversight
Who this is for: Founders who are their own executive assistant, executives whose inbox is running their day, or anyone who needs a reliable point of contact for operational continuity.
Website and Funnel Design
Your website should be working for you 24/7. I create sites, landing pages, and sales funnels that look professional, load fast, and turn visitors into leads. Clean design, strategic structure, and built to convert.
What you get:
• Custom website design and development
• Sales funnels and lead generation systems
• Landing pages optimized for conversion
• Responsive, mobile-optimized builds
• SEO-friendly structure and content
• CMS integration (WordPress, Webflow, or custom solutions)
• Site speed optimization and technical performance
Who this is for: Businesses that need a web presence that drives results, startups launching their first professional site, companies building lead generation systems, or anyone tired of cookie-cutter templates that don't convert.
Creative Services
Graphic design, video editing, and social media management for when you need polished creative work without managing multiple freelancers. From branded materials and presentations to video content and social media planning, I handle the creative side so you don't have to coordinate five different people to get one campaign done.
Who this is for: Businesses that need occasional creative support without hiring multiple specialists, or teams who want one point of contact for all their creative needs.
Automation in action.
See how I've helped businesses eliminate manual work and get back their hours every week.
News Intelligence System (+ Automated Linkedin Post Writer)
Before automation: Team members spent hours every day manually searching news sites and research feeds, filtering for relevant stories, reading articles, summarizing updates for the team and drafting Linkedin posts.
After automation: Created a workflow that searches for news and researches, uses AI to assess relevance to the company's specific focus areas, generates summaries of what matters, and delivers daily intelligence reports directly to Slack. It also generates draft LinkedIn posts based on relevant article, ready to review and publish.
Tools/Systems:
Zapier
RSS Feeds
Slack Integration
Automated Contact Syncing to CRM & Email List
Before automation: Every time an email was sent to a new contact, someone had to manually add them to Monday CRM for tracking and Mailchimp for email campaigns, leading to missed contacts and inconsistent data.
After automation: Built a system that automatically captures every new email contact and syncs them to both Monday CRM and Mailchimp in real-time. No manual entry, no missed contacts, no data gaps.
Tools/Systems:
Zapier
Monday CRM
Mailchimp
Zoom Recording Sorter
Before automation: Every Zoom cloud recording had to be downloaded manually, then uploaded to Dropbox one by one. From there, someone still had to open each file, read through the transcript, identify the client or prospect, locate the right folder, and move the file across four entity categories and multiple folder structures. Slow, repetitive, and easy to miss.
After automation: Connected Zoom directly to Dropbox so recordings land automatically no manual downloading or uploading. Then built a Claude skill that reads each new recording, pulls the transcript, matches it to the correct client or prospect using fuzzy entity recognition, determines the call type and division, and posts a structured set of sorting suggestions to Slack, including exact destination paths and any folders that need to be created. Nothing moves until approved. What used to be a multi-step manual process now takes a single confirmation.
Tools/Systems:
Claude Cowork
Zoom
Dropbox
Zoom Calendar Linker
Before automation: Every time a new client booking came in through Google Calendar's appointment scheduler, someone had to manually create a Zoom meeting, copy the details, go back to the calendar invite, and paste in the link for every single booking. One extra step that had to happen reliably every time or the meeting went out without a Zoom link.
After automation: Built a Claude skill that automatically detects new client bookings, creates a Zoom meeting for each one, and updates the calendar invite with the full Zoom details. No manual steps, no missed links. Also runs on a scheduled task so nothing falls through even without a trigger.
Tools/Systems:
Claude Cowork
Zoom
Google Calendar
Brand Style Guide Builder
I built an interactive brand style guide generator using Claude AI and React that collects business details, analyzes brand personality, and instantly generates complete style guides with color palettes (hex codes included), font pairings, tone of voice guidelines, and visual direction. What used to take 2-3 consultation hours now happens in 5 minutes.
Want to try it? Access the FREE Brand Style Guide Builder here.
Tools/Systems:
Claude AI
HTML Integration
AI-Powered Personality Test
Before automation: Manually scoring personality assessments, calculating results, and writing individualized feedback took hours per test—making it impossible to scale.
After automation: Built a custom assessment tool using Lovable that analyzes responses in real-time, generates personalized results instantly, and delivers tailored insights automatically. What took hours now happens in seconds.
Take the Core Potential Personality Test here.
Tools/Systems:
Lovable
AI Integration
Custom Logic
Your business deserves better systems.
Let's talk about what's actually holding you back and build something that works.
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